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Why are Google Reviews so important

24 Apr, 2020

Look at the reasons why Google Reviews are so important to your business today.

Key statistics: Local Consumer Review Survey – Dec 2019

  • 82% of consumers used the internet to find a local business in the last year, with 33% looking each day.
  • The average consumer reads 10 reviews before feeling able to trust a business.
  • Only 53% of people would consider using a business with less than 4 stars.
  • The average consumer spends 13 minutes and 45 seconds reading reviews before making a decision.

Increase brand trust

The more positive reviews your brand receives the more likely customers will trust your company as consumers will have evidence that your service or products are good depending on what people say about your brand. 

Improve Online Visibility

Google reviews increase your online visibility as they improve your SEO which will help you rank higher in Google search results.

Valuable Feedback

Google reviews provide valuable feedback which will help you improve your overall business. Reviews also allow you to recognise staff that did offer an exceptional service which is great for your company culture.

Improve Click-Through Rate

By getting positive google reviews for your company your click-through rate will also improve because people will see your rating next to your business name on Google which will encourage them to click-through to your website as they can see that you are a trusted brand.

Convert More Customers

Google reviews can help you convert customers straight away as many people look at reviews before they even make a purchase or decide to use your service. If you have great customer reviews it will help your company stand out from your competitors which will also help you convert more customers.

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